|
Peintures
Para
PARA Paints is a line of premium quality architectural
paints, stains, varnishes and faux finishing products
supplying the contract, maintenance, design and consumer
markets via independent paint and wallpaper specialists.
PARA is in constant touch with its customers, anticipating
and responding to their demands and needs. Throughout
its history, the company has never compromised on personalized
service, value and quality. Developed with input from
the design community, it clearly and visibly demonstrated
the full range of colour possibilities and was an integral
step in PARA's evolution from a quality contractor oriented
organization to a fashion oriented independent dealer
organization. Well accepted and, at the time, arguably
the most complete and attractive colour display on the
market, it extended the appeal of PARA products to designers
and retail consumers.
Benjamin
Moore
Benjamin Moore began his business venture in 1883, manufacturing
a coating for walls called Calsom Finish, with his older
brother, Robert M. Moore, in a small building in Brooklyn,
New York. A profit was made on operations in that first
year and growth of the business came quickly. In 1889,
a New York Corporation was formed; shortly thereafter
the present New Jersey Corporation was organized. In
his earliest years as founder of the Company, Benjamin
Moore articulated a personal philosophy that became
the company’s first credo. He believed the company
should pursue "The application of Intelligence
to Industry based upon Integrity."
|
|
