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DAC Group
DAC Group has been successfully putting buyers and sellers
together in the local landscape for over three decades.
The internet is an essential component of the marketing
mix. And yes, being found locally is critical to doing
business online—through Search Engine Marketing
(SEM), Search Engine Optimization (SEO), Banner Advertising,
Email Marketing, Mobile Phone Advertising, and the many
other highly targeted, trackable and interactive advertising
avenues open to smart marketers. Now it’s gone
local. Today, the internet is an integral part of people’s
daily lives. For most of us, it’s where we work,
where we play and increasingly where we shop. It’s
the first-stop research tool and a heavy influence on
our perceptions of many things—including the products
we’re looking to buy.
PCM
International Inc
PCM is your one-stop shop for research, strategy, design,
copywriting, media buy, placement, verification, reporting
and billing. And we maintain one point of contact with
you to ensure continuity. Yellow Pages is the most recognized
and trusted global directory advertising brand involving
more than 200 publishers around the world. It is a $14-billion
industry with more than 7,000 local and regional directories
published annually across North America. No other advertising
media is as effective as Yellow Pages at reaching consumers
when they are ready to buy. Yellow Pages directories
are available everywhere – in homes, businesses
and public places. This results in use by 9 out of 10
adults, with 86% following-up with a phone call or visit.
No other advertising medium has such a high follow-through.
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